We love watching Brisbane’s fashion scene boom, and new talented designers emerge. One label that we have loved watching grow is The Great Beyond, a brand making a name for itself for combining luxury with sustainability. The Great Beyond creates simple but essential pieces with the help of eco-friendly bamboo fabric.
We recently sat down with Aicha, the brand manager for a chat about all things The Great Beyond and why Brisbane is so great.
How did The Great Beyond begin?
The Great Beyond begun when Nick and I were thinking about sustainable fashion. It’s always been an interesting topic for us and we wanted to get involved in making sustainable fashion more fashionable and accessible in Australia. So, we launched The Great Beyond with a range of womenswear everyday basics made from a bamboo blend fabric.
How would you describe The Great Beyond?
Effortless sustainable fashion for the confident woman.
Who or what influences your brand?
The more we learn about fashion and aspects of the sustainable movement we grow more. So, fashion movements influence us and our growing Brisbane fashion community inspires us daily.
What makes Brisbane’s fashion scene so special? Why is Brisbane a great place to base yourself as designers?
Brisbane is like a launch pad, it’s great for you to grow and test your limits. Everyone is so supportive and although our fashion industry is still small we look out for each other and help each other grow. It’s quite a beautiful little eco-system. You don’t get lost in a sea of people – it’s more of a community.
What do you love about Brisbane?
The energy of new innovation that is happening right now. With Mercedes Benz Fashion Festival back on the circuit and all the new developments along the Brisbane River. I think the next 10 years are going to be exciting! That’s what we love about Brisbane it’s always changing and growing but at a good pace.
What is next for The Great Beyond?
Currently in the works is our new dresses line due to launch next year, with everything being made in Brisbane. We really want to push an emphasis on bringing back a great fashion workforce in our hometown. The garments are going to be quite special, so you will have to keep an eye out.
Where can we shop The Great Beyond?
You can currently shop our collection online at the-great-beyond.com
Keep up to date with what’s on in and around Brisbane by keeping up to date with our website, Instagram and Facebook.
By Kate Nutting